Vijay Launches "My TVK" App, Targets 2 Crore Membership Goal

Vijay Launches "My TVK" App, Targets 2 Crore Membership Goal

Actor-politician Vijay launches TVK membership app July 30, 2025 with goal to enroll 2 crore members ahead of Tamil Nadu’s 2026 Assembly elections.

Actor-Politician Vijay Unveils "My TVK" App, Kicking Off Ambitious Membership Drive

Chennai, Tamil Nadu – July 30, 2025 – In a significant move set to reshape the political landscape of Tamil Nadu, actor-turned-politician Vijay today officially launched the "My TVK" mobile application , marking the commencement of an ambitious membership enrollment drive for his party, the Tamilaga Vettri Kazhagam (TVK). The party has set a formidable target: to enroll 2 crore (20 million) members ahead of the crucial 2026 Tamil Nadu Assembly elections.

This digital-first approach is a strategic step by Vijay to expand his party's grassroots reach and mobilize his vast fan base into a robust political cadre, signaling his serious intent to contest the upcoming polls.

The "My TVK" App: A Digital Leap for Membership

The "My TVK" app was officially unveiled by Vijay at the party headquarters in Panaiyur, Chennai, during a key meeting with TVK district secretaries and constituency in-charges. This launch marks a pivotal moment in the party's organizational strategy, emphasizing a modern, technology-driven approach to political mobilization.

• Streamlined Enrollment: The app is designed to simplify and streamline the process of registering new members, making it accessible to a wider audience across the state.
• Voter ID-Linked: Membership enrollment through the app is linked to Voter IDs, ensuring authenticity and aligning with electoral requirements.
• Digital-First Strategy: This initiative underscores TVK's commitment to leveraging digital platforms for outreach, a contrast to traditional ground-level campaigns often seen in Tamil Nadu politics.
• Data-Driven Approach: The app will serve as a centralized platform for collecting member information, enabling efficient communication, coordination, and data-driven monitoring of the membership drive's progress.

Party general secretary N. Anand hailed Vijay as the "people's beloved chief ministerial candidate" and emphasized that the app would be a crucial tool in achieving their ambitious membership goal.

Targeting 2 Crore Members: A Path to Electoral Success

The TVK's goal of enrolling 2 crore members is highly ambitious but reflects Vijay's significant popularity and the party's intent to become a major political force in Tamil Nadu.

• Current Status: Prior to the app launch, TVK had already initiated an online registration platform, which reportedly garnered over 1.5 crore sign-ups. The "My TVK" app is expected to accelerate this process.
• Grassroots Expansion: The membership drive is crucial for strengthening TVK's presence at the grassroots level, particularly in preparation for the 2026 Assembly elections. The party plans to appoint over 70,000 booth agents across Tamil Nadu.
• Mobilizing Fan Base: Vijay's extensive network of fan clubs, which previously operated as the "Vijay Makkal Iyakkam" (Vijay's People Movement), are now transforming into the backbone of TVK's political cadre. This loyal fan base is expected to play a crucial role in the membership drive.

This massive enrollment target is a clear indication of TVK's strategy to build a strong organizational structure capable of challenging established political parties like the DMK and AIADMK.

Impact on Tamil Nadu Politics Ahead of 2026 Polls

The launch of the "My TVK" app and the aggressive membership drive hold significant implications for the 2026 Tamil Nadu Assembly elections:

• Digital Disruption: TVK's digital-first strategy aims to bypass traditional political machinery and directly connect with potential voters, particularly youth and first-time voters.
• Challenging Status Quo: With Vijay's strong cinematic appeal and a focus on clean politics, TVK aims to position itself as a viable alternative to the dominant Dravidian parties. Vijay has already declared the DMK as his political enemy and the BJP as his ideological enemy.
• Organizational Strength: The membership drive is crucial for building a robust organizational structure at the booth level, which is essential for electoral success. TVK is also holding its second state conference in Madurai on August 25, expected to outline its political roadmap.
• Response from Rivals: The rapid expansion of TVK's base, particularly among the youth, has prompted traditional parties like the DMK and AIADMK to intensify their own outreach efforts and strategies to retain their voter base.

Political analysts are closely watching TVK's progress, as its ability to convert digital registrations into active ground support will be key to its performance in the upcoming elections.

Conclusion: A New Era of Political Mobilization

The launch of the "My TVK" app by actor-politician Vijay signifies a new era of political mobilization in Tamil Nadu. By leveraging technology and setting an ambitious membership target of 2 crore, TVK is aiming to build a formidable presence and challenge the established political order.

As the 2026 Assembly elections draw closer, the success of this digital-first membership drive will be a crucial indicator of Vijay's political strength and his party's potential to bring about a significant shift in the state's political landscape.